NAYADA: a single Russian Orgatec-2012 exhibitor
NAYADA company is a participant of the largest international exhibition of office decoration Orgatec-2012 held in Germany in October 23-27. The main topic of this year's exposition is mobility and dynamics of working space of the future. Around 700 participants from more than 40 countries of the world demonstrate their projects and trends on office space organization.
NAYADA, the only Russian exhibitor, presented the first part of its innovative project “12 Architects. Offices project.” — 5 designer offices for directors. The main peculiarity of this project is that throughout its history (the project started only 9 months ago) all ideas of the authors were realized. More than that, in three projects out of five innovative technologies (new both for Russia and the global market) are represented.
“12 Architects. Offices project.” is a strong creative stimulus and a new experience both for participants, those who helped them in their work and furniture industry a well as for design education in Russia. It gave the acknowledged experts in modern Russian architecture an opportunity to realize new ideas,” said Dmitry Cherepkov, the president of NAYADA group. “Our Lepota designed furniture factory acquired valuable experience. Together with the authors we set difficultbut at the same time interesting tasks. We discovered new technologies and mastered them with the help of bold ideas of architects.”
When presenting its project at Orgatec-2012 NAYADA offers international professional community and end users to estimate high quality, range of options and creative ideas united under the Made in Russia brand.
About the project:
“12 Architects. Offices” project started in January 2012 with duration period of three years. The first part of the project contains 5 ideas from the leading architectural studios and bureaus of Moscow.
1. Sergei Choban and Sergei Kuznetsov, architectural studio Speech Chban & Kuznetsov, Sergei Kuznetsov is the leading Moscow architect from 2012.
2. Boris Levyant and Irina Prisedskaya, Architectural company ABD architects. 3. Totan Kuzembayev, Architectural studio of Totan Kuzembayev
4. Vladimir Kuzmin, Pole-Design project group.
5. Evgeny Polyantsev, Meralstudio
The main objective, which united all of its participants was to represent a modern and individual view of architects on director's offices. This task allowed to broaden geographical borders of the project. Negotiations with Dutch, Italian and Japanese architects have already been carried out, and now they are planning to join the work on the project. Each of 12 collections includes a director's table, a table for negotiations, credenza, shelves or rack cases. LEPOTA furniture factory, a part of NAYADA group of companies, is planning to launch office furniture collections represented in the first part of the project before the end of 2012.
