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The results of ORGATEC-2012: NAYADА receives a high appraisal of professional community

31 / 10 / 2012
Photo The results of ORGATEC-2012: NAYADА receives a high appraisal of professional community

NAYADA company took part in the international expo ORGATEC-2012 held in October 23-27 in Cologne (Germany).

The international exposition ORGATEC is a professional platform for the demonstration of the best office solutions from 1953. The event takes place once in two years. This year it was held in Koelnmesse, the 5th biggest expo center in the world. The event joined participants from more than 40 countries of the world. Russia was represented by NAYADA, the leading designer and producer of interior partition systems, doors and office furniture on the territory of Russia, CIS countries and EU.

The company booth presented furniture sets for director offices. Each of them embodied ideas of the participants of "12 Architects Design Furniture" project initiated by NAYADA. The global professional community was presented the first part of the project: 5 directors' offices from the leading Russian architectural studios, the prototype of ArchiChallenge competition winner - Ostrova workstation by Arseny Leonovich, SmartBalls frameless furniture, as well as the samples of the major products of NAYADA - office partitions and doors.

Starting from the first hours and during the whole event NAYADA's booth attracted a lot of exbitition participants and guests from France, Germany, Great Britain, USA, Japan, United Arab Emirates, India, Saudi Arabia, Qatar. Bright ideas and methods of their realization evoked not only aesthetic, but also commercial interest of potential customers, who expressed their wish to purchase the offices. It's worth mentioning that three out of five offices used new and rare technologies and materials.

"As for the reaction to our offices, the expo fully justified our expectations, - noted Dmitry Cherepkov, the president of NAYADA company, - Even conservative German consumers were impressed by the quality and innovation of our products. We are very happy to see such reaction and demand for our main product categories - office partitions and doors. We are glad that absolutely all visitors of our booth were surprised by the fact that it was all created and produced in Russia, not in Italy. This expo was also very important for company inner development. Such events always stimulate us to develop new products. In 9 months we managed to do what normally takes 2 years. Such tension often helps to make quality change, both in organization and technology, as well as in the way you see life. This is the most important result of our work".

NAYADA is planning to sell director offices (the participants of "12 Architects Design Furniture" project ) only after making production samples. This work will be finished in April 2013 and presented at ISaloni in Milan.

About the project: "12 Architects Design Furniture" started in January, 2012 and was organized by NAYADA. The company offered the leading architects to present their design solutions in the field of director's office decoration. A large-scale project that will be finished in 2014 will be carried out in several stages. The first stage lasts until the end of 2012 and involves launching offices designed by 5 Russian architectural studios produced at NAYADA's production base.

About the company: NAYADA Group of companies is among 5 world leaders in the sphere of office partitions production. Today the company is the leading designer and producer of interior partition systems, doors and office furniture on the territory of Russia, CIS countries and EU. It unites a regional network of companies rendering services in the sphere of design and decoration of workplaces, as well as companies dealing with product development and production. NAYADA company represents the widest range of office partitions for various purposes, fencing systems, reception units, cupboards, doors, furniture.

Contacts: Regina Nosyreva, PR manager, tel.: 8-903-666-15-81, nosireva@nayada.ru

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