Shopping in the underwater world: NAYADA worked on the Oceania SEC
The NAYADA Company took part in creating the new Oceania Shopping and Entertainment Center – a flagship project of the TPS Real Estate Development Company – by creating and installing all the shop-windows. The Oceania SEC is already breaking records for attendance and filling levels in the Moscow retail real estate market – in the first week since its opening, the shopping center was visited by over 300,000 people, and is already 76% filled with tenants.
The “Oceania” concept is built around the theme of a maritime adventure, immersing visitors in a special shopping atmosphere. The centripetal movement of visitors is directed towards a giant 10-meter cylindrical aquarium – the main “highlight” of the shopping center. Inside the aquarium is an elevator – taking visitors on a fascinating underwater journey. The marine topic and a “holiday” atmosphere are also supported by graphical interior designs and navigation, as well as the thematic family entertainment and educational center.
On all seven floors of the shopping center, the NAYADA Company installed all-glass shop-windows using the NAYADA-Crystal system – a total area of over 5,000 square meters.
The 4.5-meter high walls made their own demands on partition structures – triplex 12-mm glass ribs were used to stiffen the structure. In accordance with the wishes of the customer for maximum visually lightweight construction, a special form of the ribs was only used in the entrance doors zone. This type of solution allowed avoiding the installation of ribs along the glazing line.
The Oceania SEC is aimed primarily at family buyers with children – with the Perekrestok Supermarket, M.Video Electronics Store, Hoff Home Products Supermarket, Leonardo Hobby Hypermarket, Children’s World and Hamley’s. Among the tenants, there are actual fashion-brands such as Uniqlo, H&M, Zara, Kotton, and others.
“Immediately after its opening, the Oceania SEC became one of the leaders of the Moscow market – high traffic areas, quality pool of tenants, opportunities for leisure activities, services for visitors, and the bright interior design ensured the mall’s popularity among consumers,” aid Andrey Dmitryuk, President of TPS Real Estate JSC at a press conference during the official opening of the shopping center. “In the near future, 100% of stores will be occupied. The waiting list is already formed, and today, we are faced with a lack of space intop locations of the Oceania.
About the project:
Oceania SEC is located on one of the most important transport routes of Moscow – Kutuzovsky Prospect near the Slavyansky Bulvar Subway Station. This is a modern 7-story facility – 4abovegroundand 3 underground floors. Land plot area of 2.6 hectares, with total area of the building – 137,000 sq. m., of which 60,000 sq. m. is leasable. The SEC has parking spaces for 1,100 cars. The catchment area of the Oceania Shopping and Entertainment Center is 1.9 million people.Projected attendance is 37,000 people per day.