Space and Minimal Art in NAYADA school register book.
On the eve of September 1st every NAYADA staff member, who has school age children, received a school register book created together with ArtLebedev Studio.
Since a register book is the most important document of every school kid, the designers decided to choose two concepts: minimal art and dimensional solutions.
The cover of the register book looks like a door, which shows the way to new knowledge.
Apart from standard compulsory block the register book makes use of various illustrations, which help to develop spatial perception and spatial thinking of kids. There are 3D pictures and mental speed tasks (such as «Find an odd object») and stereoscopic effects.
According to NAYADA HR manager Julia Pass, «In our company we assume that children is a symbol of prosperity. Many kids of our employees started school this year, and we hope that our new register book will be full of excellent marks».